Case Study: Nicola Dilenardo Therapy

The Challenge

Nicola Dilenardo is an experienced therapist and clinical supervisor who wanted to expand her reach, support more clients outside of the therapy room, and strengthen her local presence. Like many therapists, Nicola was already balancing a full caseload and needed practical support to increase engagement without sacrificing her time or authenticity.

Our Approach

We worked closely with Nicola to create a strategy that combined digital resources, community involvement, and visibility. Together we:

Designed and published a digital eBook to support clients managing anxiety, offering accessible tools and tips beyond sessions.

Increased online engagement through tailored social media content that reflected Nicola’s voice and values.

Organised sponsorship of Original Oak FC, a local men’s Sunday league team, aligning with Nicola’s passion for men’s mental health and community outreach.

Streamlined Nicola’s enquiries process, making it easier for potential clients to find her and reach out for support.

The Results

Nicola’s practice saw a measurable increase in engagement and new client enquiries. The eBook became both a valuable client resource and a lead-generation tool, while the football sponsorship built visibility in her local community and highlighted her commitment to men’s mental health. By combining digital and community-focused strategies, Nicola was able to give back while growing her practice in a way that felt aligned and authentic.

Client Impact

Nicola now has more time to focus on her clients, while her online presence and community initiatives continue to work for her in the background. Her story demonstrates how thoughtful marketing can go beyond promotion—creating resources that help people, supporting community wellbeing, and building a stronger practice at the same time.